More Than Coastal: The Story Behind Catch of the Day & Co.

We’re sisters Adriana and Annabelle Sánchez, and we created Catch of the Day & Co. out of our love for the ocean and finding interesting things. We’re inspired by the places we visit, the people we meet, and the stories behind the pieces we bring home. With Catch of the Day & Co., we wanted to share those discoveries while supporting small businesses and creating opportunities for women artisans in fishing and coastal communities.

At its heart is a simple idea: beautiful things can create meaningful connections.

We wanted to build a platform where independent makers, small businesses, and women artisans connected to fishing and coastal communities could reach new audiences. Through our Women of the Water collection, we are beginning to share pieces made by women whose creativity is rooted in the sea—whether through traditional skills, materials recovered from fishing activities, or the rhythms and culture of life along the coast.

These are not simply products. They carry the hands, stories, resourcefulness, and traditions of the women who create them.

Coastal Style, Curated Differently

Catch of the Day & Co. is our interpretation of coastal living: relaxed, expressive, slightly rebellious, and never ordinary.

We curate apparel, accessories, art, and artisan-made goods that feel interesting and distinctive without feeling out of reach. Our goal is not to become another luxury coastal boutique—or another source of disposable, mass-produced trends. We want to offer accessible pieces with personality: things that make you smile, start a conversation, and become part of your everyday life.

Some are discovered during our travels. Others are created in collaboration with artists and makers. Our graphic tees are screen printed locally, helping us support another small business close to home. Across our collections, we are also working to source more responsible and environmentally conscious materials whenever possible.

We know this will be an ongoing journey. We will continue asking questions, learning from our partners, and making more thoughtful choices as we grow.

Choosing Connection Over Fast Fashion

We are not interested in chasing every trend or filling shelves simply for the sake of having more.

Instead, we believe in thoughtful collections, memorable statement pieces, and objects with a sense of place and purpose. That may mean working in smaller quantities, taking more time to find the right maker, or allowing a collection to develop organically through the relationships we build.

For us, the story behind a piece matters just as much as how it looks.

Every purchase has the potential to create a ripple: supporting a local printer, helping an independent creator grow, preserving an artisan tradition, or opening a new market for women in fishing communities. That is the kind of impact we want Catch of the Day & Co. to make.

This Is Only the Beginning

We are building this brand one relationship, one discovery, and one meaningful piece at a time.

As Catch of the Day & Co. grows, we hope it becomes more than a place to shop. We want it to be a place to discover the people behind the products, learn about coastal communities around the world, and celebrate those who turn creativity, tradition, and the resources around them into something beautiful.

Thank you for joining us at the beginning of this journey—and for believing, as we do, that style can be fun, accessible, and full of purpose.

Inspired by the Ocean. Designed for Change.